About Us

Building & Growing Businesses Is Our Passion!

re-View Business Strategies, Inc. (RBS) is a growth focused, strategic planning and business development company with over 30 years of professional experience in the areas of sales, finance, marketing, advertising, change management, and customer service. Detailed analysis is the cornerstones of our services and provides us an opportunity to offer our clients strategies that will enable them to increase productivity, revenue, and market share, while reducing costs.

Our Mission

re-View Business Strategies’ mission is to help our clients achieve their vision by examining existing strategies against stated goals and building pathways to success through optimizing people, processes, products, and promotion.

Our Vision

re-View Business Strategies’ vision is to offer our clients strategies for improving every aspect of building, expanding, supporting, and sustaining their businesses.

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What Can We Do For You?

Objectivity

If you didn't think your business concept was viable, you would not be considering bringing it into reality, but can you prove there is sufficient enough need? Are there enough customers to not only satisfy your current revenue needs, but allow for growth?

Since we are not part of your organization, we can look at your concept from all sides and ask the hard questions that prove the market is ready for your concept or that more consideration should be given before launch.

For companies seeking next level growth, we analyze your current strategies to determine if they will accomplish your goals by benchmarking them against proven processes and practices of larger companies within your industry.

We take what we have learned and custom craft strategies for each phase of the growth strategy from sharing the vision with your team, defining roles and responsibilities, to key performance indicators, and change management.

Over the years, we have come to realize what our clients need isn't a consultant, it's an advocate. A team that will always offer the best solutions for obtaining goals and pointing out strategies that may not be beneficial to their long-term sustainability. We may not always agree on every aspect of the strategy or its implementation, but we will always present historical and empirical data to support our point of view.

Detailed Analysis

Whether your company has been open less than a year or in existence for decades, growth is a direct reflection of how well you obtain, analyze, and respond to information about your customers.

Social media and reviews provide insight on how customers perceive your brand and analytic programs such as Google Analytics allow you to follow their interactions with your website. This information is priceless in its ability to guide messaging and product offerings.

Our team's focus is to help you use data from interactions with your customer to better identify undefended and under-defended revenue opportunities.

Undefended markets are those where data analysis has shown customer needs that have are not currently being met. This can range from different colors and fragrances to modifications of existing products. In either case, having a solution before your competitors not only allows for revenue growth, but growth in loyalty as customers feel you are sensitive to their needs.

Under-defended market spaces are those where competition exists, but there are opportunities to gain market share because of gaps in their product offerings or brand experience. Social media and reviews are especially useful in this situation because customers are very explicit in their descriptions of less than favorable experiences.

Our Team

Elgin Carelock

BS, Business Management
MBA, Marketing
Business Strategies Certification, Cornell University
Member of the National Society of Leadership & Success
Online Professor, Forbes School of Business at Ashford University
20 years of experience in Retail Management for Fortune 500 companies and small businesses.
7 years of commercial real estate marketing and business development for the nation’s largest real estate investment trust.
Specialties – Project Management, Strategic Planning., Strategic Marketing, Branding, Retail Sales, B2B Sales, Growth Strategies, Advertising, Social Media Management, and Customer Relationship Management.

Dawn Anderson

BS, Design, Advertising, and Marketing
2 years as Creative Director and Business Strategist
8 years as Director of Marketing
9 years as Director of Advertising
16 years of media buying, production, and productivity evaluation
21 years of Special Event Planning, Production, and Management
Specialties - Advertising and Marketing: creative concepts, business, demographic, and production strategies and implementation. Creative Direction: meeting, follow through, and presentation to a multi-mix of clients and businesses. Multi-media Specialist for all media types: Print, Video, Outdoor, Radio, Social Media, Etc.

Jonathan Connor

10 years of Organizational Management
7 years on on-boarding and employee training
1 year Commercial Real Estate
Specialties - Strategic Planning, Leadership Coaching, Process Mapping and Improvement, Market Research, Class Development

Cindy R. Kelley

BA, Business Administration
MBA, Business
12 years Government Organizational and Financial Management
16 years Strategic Planning
12 years Contract Negotiations
20 years Financial Management, banking, investing, and insurance
Specialties - Strategic Planning, Corporate Culture Transformation, Communications, Leadership Optimization

Rodney Jenkins

BS - Game & Simulation Development
5 years Social Media experience
Author
Gamer
Streamer
Specialties: Social media, Strategy, Analytics, Content Creation, Customer Service, Social Media Marketing, Insights.

Andrew Kramer - Software/Technology Specialist

BA,Finance
BA, Marketing
27 years experience in software development, executive leadership; complex b2b sales, and marketing to Global 2000 companies
Grown multiple startups to $10MM+ in sales in <5 years
Specialties – Software, B2B Marketing, B2B Sales, Growth Strategies, Venture Capital, Angel Investor, Business Mentor

Sara B. Lee

BS, Political Science/Pre-Law
Organizational Management
Strategic Planning
Project Management
Clerical/Customer Support
Planning/Research and development
Grant Proposal Preparation
Specialties - Brand Experience, Social Media Marketing, B2B Sales, Customer Service, Leadership Optimization

Tim Connor

29 years of Executive Coaching
35 years of Corporate Training
Certifications in Quality Systems Design, Statistical Tools and Techniques, and Six Sigma
University of Georgia: Customer Service Training Certification
Resource Associates Certifications: Executive Leadership, Leadership, Supervisory Training, Customer Loyalty
Total Quality Institute: Business Process Improvement, Cycle Time Reduction
Myers Briggs Qualified: since 1988
Adjunct Professor University of Florida: Total Quality Management, Management Certification Program
Florida Governor’s Sterling Examiner
Franklin Covey Certified Facilitator - 7 Habits of Highly Effective People, 4 Roles of Leadership, What Matters Most

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