For the past few days I curiously went around and asked different businesses what their day to day problems were.
The answers varied, but a large bulk of them responded they needed more customers.
The majority of the businesses I visited were owned by Baby Boomers. Coincidence? No! Here’s what I came up with.
Baby Boomers grew up in the era of radio and the yellow pages. That's right! You put an ad on the radio or in the yellow pages and the customers came!
Build it and they will come, right?
Although I believe in the 'build it and the they will come' concept, now that we are knee deep into the Internet era (one I happened to have grew up in) having a method, a strategy, a playbook saves you time, essentially money!
Now, why am I telling you this?
Throughout the time I spent around numerous well-earned and revenue generating businesses and entrepreneurs (roughly 8 months), I've learned that the real secret to spiking your revenue and building your brand awareness is right in your homes and in your hands. The Internet! More specifically, Facebook.
I know. You already knew that because you’re on social media posting quotes and sharing pictures of the food you ate today and such. My question to you is, are you making any money doing that? I'm no psychic but I can guess that your answer is probably no.
Facebook likes and comments are nice. No, they really are! Interaction is everything, even if you have only a few followers. However, if you do not know how to convert that interaction (or traffic) into sales, you're pretty much wasting time. And time is money, right?
I'll wrap this up here. I've done the work to let you know that you're not alone. Everyone is having the same problem, even some business owners who are already generating over million dollars. How'd you think I got one of my first clients?
Therefore, now that you know there’s a problem or that you can do something better, hire someone to fix it. Outsource! The market is centered around social media and my advice to you is, don't try to beat the market or hunt for treasure without a map. It's the quickest way to waste a ton of time and eventually end up BROKE!