Savvy Ways to Net New Clients in the Age of COVID-19

Contributed by Derek Goodman of Inbizability.com

While the economy might be down in much of the world, that doesn’t mean every business is out of luck. In fact, regardless of your industry, there are plenty of ways to locate and secure new clients during this trying time. Here’s what you need to know to make it happen.

Expand Your Horizons (and Tech Offerings) in Foodservice
Even small-town restaurants can go big when it comes to expanding their customer base — and adding to their offerings.

• Consider a foodservice industry pivot that’s applicable to your business model.
• Get your menu and ordering options — online and in apps.
• Take savvy steps toward marketing your restaurant to new patrons.

Move Retail Efforts Online While Staying Customer-Focused
Retailers still have plenty of product to move; however, it might take savvier marketing efforts to net new customers.

• Offer more value and better experiences by centering your efforts on the customer.
• Use promotions and strategies to get better sales (online).
• Adapt to the current crisis, but make moves to preserve customer relationships.
• Determine which areas of your business you can safely outsource.

Take a Dynamic Approach as a Law Professional
Working in the legal field doesn’t make you immune to dips in business, but it does mean you need to take a more dynamic approach to secure clients.

• Develop dynamic marketing methods to highlight all your offerings.
• Recognize the most sought-after services (such as estate planning) and appeal to clients accordingly.
• Share your knowledge in more personal ways, such as through blogging, e-books, and other resources.

Update Your Business Model to Address (Germ) Gaps
Cleaning services are a huge industry most of the time, but coronavirus means a pivot is necessary for continued success.

• See how other cleaning companies are adjusting amidst coronavirus concerns.
• Take steps to ensure sanitary practices so you can accommodate COVID-19 cleanup.
• Try tips like advertising in online marketplaces for coronavirus-specific cleaning.

Set Up Your Home Office Space
​Working remotely is the “new normal,” but that doesn’t mean you’re properly equipped just yet. To best serve your clients, you need a workable space and the right gear.

• Decide what type of equipment you need to work remotely.
• Zero in on the required bandwidth necessary for telecommuting.
• Figure out the costs of equipping your home office.

No matter your industry, there are ways to keep growing as a company during the COVID-19 crisis. Every type of service or product can either pivot to stay relevant or boost offerings to better address consumer needs —  all it takes are a few key strategies!.
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