A well-crafted strategic plan can produce a masterpiece of creativity with world-changing solutions contained therein, but if it’s the company’s best kept secret, it will do little good. One of the most crucial aspects of attaining the goals set forth in your strategic plan is communication; making sure your organizational goals are clear to your employees, suppliers and stakeholders. So, how is that done?
Goals need to go beyond good ideas to being actionable by everyone in the company. Meet and discuss your goals with your management team and employees. Define roles and responsibilities, accountabilities, milestones and deliverables, but be sure to seek input from those on the front lines who are most able to identify real-world roadblocks. Also, when your teams have a clear understanding of how they can directly affect achieving organizational goals, their buy-in and job satisfaction will be significantly higher.
There is a verse in the Bible that says “if the trumpet makes an unclear sound, who will prepare for battle?” This is true for any organization.
Planning and communication are Siamese twins for organizational effectiveness. If you start with a solid strategic plan, communicate its goals clearly to your organizational teams, and then get feedback from them to address potential hurdles, you should see great forward progress in your business.